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We Increased Glouup's Net Profit By 1509% In Their First 5 Months
The Overview
As promised we did a part 2 for this client. We know this was going to be huge going off their first 3 weeks alone. Please make sure you read part 1 before part 2. We continued the same winning strategy in media buying and creative which led to unreal growth.
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The Graphs Don't Lie...
The Strategy
We scaled creative testing by deploying high-performing ad concepts at volume, while simultaneously launching structured market entry tests across new international regions on Meta to identify scalable acquisition opportunities.
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The Success
As a result, we uncovered more winning creatives and identified profitable international markets. This foundation enabled us to scale efficiently while maintaining target ROAS and a controlled NCPA. It’s worth noting that the gradual increase in NCPA over the 5-month period was a calculated move, after analysing the client’s unit economics, we identified margin flexibility that allowed us to scale aggressively at a higher acquisition cost while still driving strong profitability. The client approved this approach, aligning performance goals with long-term revenue growth.
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